Relax Gaming and Unibet Bingo iGaming Expansion Partnership
02 March 2015
Relax gaming has expanded its existing partnership with Unibet in a discern move to enter the online bingo market this summer. To set the ball in motion, four skins will from the outset launch on the network together with Bingo.com and iGame to go live alongside the Unibet and Maria brands. Supplementary platforms will be added over the course of the year.
The new venture affiliates are thrilled to begin the success of their new and improved poker software development and bingo network. They are focused to deliver a modern appeal of engaging clients with intelligent solutions, as operators have seen problems with current bingo offerings.
The new shift in direction nourishes Relax Gaming partnership with Unibet, after the operator has ended its partnership with Micro gaming to launch a stand-alone poker product with the supplier in December 2013. In addition Unibet obtained a stake in the business worth €1.25 million.
Relax Gaming went on to snatch up Unibet’s Head of Operations Martin Stalros , hiring the former Ladbrokes marketing executive as its chief operating officer in October 2014. This will also see the expansion growth of their operations team with the launch of the new bingo product. Relax goes on by saying that they will not just plan to launch their new product, but will continue to release innovative development and frequent releases.
Due to launch in mid-2015, the new software will offer users access to various types of bingo and in game features in addition to a full casino offering and multi-channel support. Accessible via desktop, iOS and Andriod devices, the new bingo product will be available on the .com environment including regulated markets such as the United Kingdom and Belgium.
Unibet, Maria and the recently acquired bingo.com brands, will be the main services operating on the new Relax Gaming bingo network, who is still to confirm their exit from Playtech virtue fusion network. However this dramatic shift, Unibet will continue to maintain a strong relationship with Playtech, offering GTS games in their Casinos.
Head of gaming Mr Daniel Eskola said:”With the success of the new stand-alone poker, it was only natural to head into the next step which was bingo”. He furthermore goes on by saying the project has definitely enabled Unibet to a new beginning, pioneering the way forward. This of course causing great enthusiasm and eagerness from an operational point of view, it seems Relax Gaming and Unibet will be at the forefront of bingo gaming innovation.