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Casino Apps continue to rise

11. September 2015

Research by tech analysts has shown that Google Play as well as the App Store generate the highest sales in the app distribution. Hence, it is also important for online casino operators who wish to cover this segment, to distribute many of their mobile applications through these platforms. There is already a variety of online gambling apps including casino games, live dealer, sports betting, poker and bingo available. Many of the most successful and best-known casino sites in the industry are trying to offer their mobile users special apps for each of its platforms. That makes sense, because the requirements differ with regards to functionality of an online casino compared to sports betting. Unlike the version of the games on the website, the requirements within the mobile browser are different. Thus, the applications are often tailored especially for the player. A fan of sports betting can simply download the betting app and doesn’t have to download the entire casino. Poker players can only access the Poker App which can be accessed instead of the complete offer of the casino, such as bingo and roulette games.

Another advantage of apps is that they can be easily localized, which means that the provider of the countries in which the international online gambling operators is active just has to adjust the respective offers to the players and according to the respective legal situation and the language requirements. Despite the increasing popularity of HTML5 browser-based casinos, which also work on the mobile devices and with most of them being properly adapted to the graphics of the phone thanks to responsive design, the special casino apps are growing in popularity. These casino applications are characterized by their variety, quality graphics and games, fast loading times and the liquid flow of the game by using the latest technology trends. Modern apps can be accessed in the mobile browser of Android, Apple iOS, Symbian and Windows. The players do not have to download any application software for various casino features in the browser. The apps will certainly play an important role in the understanding of the future development of the online gambling industry. Another international growth market is online lottery tickets. Players can now get tickets directly through their mobile phone and also get tips on how to play.

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