Amaya Gaming signs Cristiano Ronaldo to PokerStars
28 May 2015
The Canadian gaming giant Amaya Gaming has confirmed its signing of Portuguese football superstar Cristiano Ronaldo as a brand ambassador to PokerStars. Under the deal Ronaldo will be representing PokerStars in various global marketing campaigns. This strategic move to add yet another world class footballer to the PokerStars brand ambassadors, is surely set to create an extensive appeal to the poker division of Amaya Gaming.
Ronaldo is one of the most successful and popular sports stars in the world, and is often labelled as one of the greatest players of all time. Known for his blistering speed and astounding ability to score goals, the current World Footballer of the Year will take up a new challenge, this time on the green felt of poker tables.
In a media statement earlier this week, the footballer commented saying: “I like playing for winning teams and PokerStars is the perfect partner for me. As a brand, it is always looking at ways to improve and stay ahead of the curve, and as an athlete that is something I truly respect. I started playing poker a few years ago and I love the competition, strategy and fun. I’m looking forward to taking my game to the online and live poker tables and meeting my fans head to head. Although football is my world, poker has always been my game. I’m very excited to join the team.”
Ronaldo will promote PokerStars in advertising campaigns, and make special appearances in major live events and online poker tournaments. Later this year a special event is scheduled for his fans to see and challenge him at the poker tables and a change to meet the great footballer in person.
Amaya Gaming chairman and chief executive officer, David Baazov commented saying: “Ronaldo is part of a new generation of global superstar athletes that work hard, play smart and encourage their fans to share in their lives. We are proud that Ronaldo have chosen to make PokerStars a partner in his journey and to share his love of poker with his legions of fans.”
Interim chief executive officer of PokerStars, Michael Hazel commented saying: “Ronaldo is one of the most famous names in the world and PokerStars is thrilled to partner with him. “We look forward to him spreading his love of the game worldwide by sharing his PokerStars experiences with his huge social following and fan base.”